WELCOME TO RICE & NOODLE
At Rice and Noodle, we celebrate the vibrant fusion of Southeast Asian cuisine. Inspired by our founder’s childhood memories and the diverse flavours of Thai, Korean, Chinese, Malaysian, and Japanese cooking, we’ve built a concept that’s as fresh and inventive as the dishes we serve.
Our mission is simple: to bring people together through food — food that’s healthy, flavourful, cooked to order, and made with care. But beyond the food, Rice and Noodle is about harmony between cultures, families, and communities.
As a franchise partner, you are not just investing in a restaurant. You are joining a movement to build meaningful businesses that make a positive impact.
FRANCHISE WITH RICE & NOODLE
WHAT SETS US APART
Distinct Brand Story
A modern Southeast Asian concept inspired by authentic flavours and cultural diversity.
Fresh and Fast
Cooked-to-order meals prepared with fresh, in-house ingredients you can see being made.
Community Focused
Each Rice and Noodle becomes a local gathering place where great food and genuine hospitality meet.
Built for Success
Proven systems that deliver consistency, operational clarity, and lasting community impact.
Our Five Core Systems
1. Brand Philosophy: Flavour is Our Heritage
Everything begins with flavour. We blend Southeast Asia’s most beloved cuisines into a menu that is fresh, colourful, and made with care. Guests can see and taste the quality in every dish.
2. The Rice and Noodle Culture
We believe in warmth, teamwork, and joy. Every team member contributes to a welcoming, family-style environment where guests feel cared for and employees feel proud to belong.
3. Knowing Your Metrics
Numbers tell the story of a healthy restaurant. We provide franchisees with the tools to understand their key drivers — from sales and costs to guest satisfaction — so they can make confident, informed decisions every day.
4. Local Marketing
We build from the ground up, engaging neighbourhoods through digital visibility, local partnerships, and community events that make Rice and Noodle a familiar, trusted name.
5. The Brand Experience
It is the energy of the kitchen, the comfort of the dining room, and the care in every interaction. Every Rice and Noodle delivers a consistent experience — fresh food, genuine hospitality, and a feeling guests want to share.
Our Five Core Systems
These five pillars define who we are and how every Rice and Noodle franchise delivers an experience that keeps guests coming back.
1. Brand Philosophy: Flavour is Our Heritage
Everything begins with flavour. We blend Southeast Asia’s most beloved cuisines into a menu that is fresh, colourful, and made with care. Guests can see and taste the quality in every dish.
2. The Rice and Noodle Culture
We believe in warmth, teamwork, and joy. Every team member contributes to a welcoming, family-style environment where guests feel cared for and employees feel proud to belong.
3. Knowing Your Metrics
Numbers tell the story of a healthy restaurant. We provide franchisees with the tools to understand their key drivers — from sales and costs to guest satisfaction — so they can make confident, informed decisions every day.
4. Local Marketing
We build from the ground up, engaging neighbourhoods through digital visibility, local partnerships, and community events that make Rice and Noodle a familiar, trusted name.
5. The Brand Experience
It is the energy of the kitchen, the comfort of the dining room, and the care in every interaction. Every Rice and Noodle delivers a consistent experience — fresh food, genuine hospitality, and a feeling guests want to share.
THE PATH TO OWNERSHIP
How to become a Rice and Noodle franchisee:
FRANCHISE SUPPORT
When you join Rice and Noodle, you gain a dedicated partner. We’ll guide you every step of the way — from your first inquiry to your grand opening and beyond.
Site Selection and Lease Support:
Find the right location for visibility, accessibility, and success.
Design and Construction Guidance:
Efficient layouts that balance guest experience with operational flow.
Training Program:
Hands-on instruction for you and your team on operations, food preparation, and culture.
Marketing and Launch Plan:
Customized campaigns to build awareness and excitement in your community.
Ongoing Support:
Field visits, digital marketing, menu innovation, and performance reviews.
FRANCHISE SUPPORT
Site Selection and Lease Support:
Find the right location for visibility, accessibility, and success.
Design and Construction Guidance:
Efficient layouts that balance guest experience with operational flow.
Training Program:
Hands-on instruction for you and your team on operations, food preparation, and culture.
Marketing and Launch Plan:
Customized campaigns to build awareness and excitement in your community.
Ongoing Support:
Field visits, digital marketing, menu innovation, and performance reviews.
YOUR INVESTMENT
Every franchisee’s situation is unique. Our team will walk you through startup costs, territory options, and financial expectations in detail.
TYPICAL INVESTMENT RANGE: $480,000 TO $730,000 ($CAD)
This varies depending on market size, lease rates, and build-out requirements. We’ll equip you with the tools and guidance to create a business and financial plan that aligns with your goals and sets you up for long-term success.
Ready to Join
the Rice and
Noodle
Family?
Bring the flavours of Southeast Asia— and a purpose-driven business
— to your community.